Cybertill has developed the first lottery EPoS module that links with a charity’s existing lottery and its provider and importantly automates the whole process of selling tickets in-store.
Lotteries are often a vital revenue stream of fundraising for charities, but many that operate shops don’t sell lottery tickets in their stores, despite the large footfall, as it is often administratively burdensome and costly. Customers need to write their name and addresses on expensive pre-printed tickets and stubs which then need to be saved and sent back to head office each week. At head office entrants’ details need to be inputted into the lottery system, which in itself can be a full time job.
With the Cybertill Lottery EPoS module, at the till point, shop staff simply enter the customer’s name and post code, which auto populates their address, when buying tickets. Their lottery number(s) are then picked from the lottery provider’s database and printed instantaneously by the receipt printer. This makes selling and administering sales in-store simple and straight forward. It also helps head office monitor sales across their shops in real time, so they can be proactive with their stores. When selling pre-printed tickets head office has no idea how sales are developing until the stubs are returned at the end of the week. What’s more head office knows that customer details are more accurate, for example there are no illegibility issues on hand written tickets. And as the data is collected fundraising can target the new lottery players to see if they want to sign up to play via direct debit.
“There are several barriers to overcome when considering to sell lottery tickets in shops,” commented Chris Routley, Lottery Manager at Hospiscare and the Chair of the Hospice Lottery Association. “The printing and distribution of tickets and the associated costs, the time it takes to sort the returned tickets and input them into the lottery system, and most importantly how they are offered at the till point in a way that encourages the add-on sale.
The Cybertill lottery module allows the till operator to process a lottery sale with ease, maning they will be more inclined to offer them in the first place. It also simplifies the whole admin process and integrates with any lottery system, not only saving time and money, but also opening up other opportunities such as being able to offer a rollover prize and selling tickets up to the last minute.”
“This is the first lottery EPoS module for charities,” commented Rob Finley, Cybertill’s Business Development Director and senior charity retail specialist. “It complements our market leading charity retail system, that has helped charities increase gift aid revenues, average basket values and manage their retail operations more effectively. It confirms our commitment to keep building functionality and increasing benefits for Charity Retailers, maintaining our position as the de facto choice in EPoS for charity retailers.”